Best Way to Implement Corporate Wellness Strategies for Small to Mid-Size Companies
Written by Jeff Binek
1. Meet local (not chain or franchise) gym owners and coaches.
2. Ask for a Lunch & Learn or Workshop for the employees.
3. Moving forward with a partnership.
- a) Employees can utilize the services of that fitness and/or nutrition team at a discount:
This is the easiest and lowest barrier of entry for most companies. Setting up employees with a discount at a reputable local gym can help them save upwards of $250-500/year on their health and wellness. Some companies will go so far as to add a subsidy where they offer to pay the gym $40-60/month per employee, and with the discount added in you can get a high quality personal training level fitness & nutrition package for $60-80/month. This is a huge value to the employee, because these local gyms will provide guidance, accountability, community, programs and classes, meal plans and more…all for the same price they would pay to just get open attendance in a traditional globo gym where people pay simply for access and nothing else.
An additional benefit here is that your employees and clients working out together in the local community will build camaraderie, potential business relationships and we’ve even found business owners and management finding excellent employees in the motivated, hard working structure that a gym provides. We even provide free private team-building small group sessions for all of our Corporate partnerships.
- b) The fitness facility can send representatives to the company’s building and engage in fitness and/or nutrition coaching for the employees:
If your company has a fitness facility, or is mainly interested in helping employees with Nutrition, the gym can send coaches or associates out to the facility to run classes or nutrition coaching sessions. This can be a bit more expensive as you have to plan in the coaches training time, additional equipment needed, etc. but is very convenient to the employees, and can take place during business hours. When we’ve done this in the past, we will typically come and meet with people on Nutrition, providing guidance and accountability on a meal plan while they finish their lunch. We’ve also consulted on lunch offerings and catering provided by businesses to ensure they’re setting up their employees for a highly nutritious and energy-giving lunch.